Roy, born in 1940 has made his mark at the highest level of marketing & helping major brands to turnaround their companies.

Taking on an old farm at the age of 63 years was indeed a big challenge and came off the back of a vivid dream, but never being afraid to do the undoable the challenge was on. Born out of a dream and a real passion for countryside life, horses and animals was, therefore, the driving force for taking on the challenge. Purchasing the farm also created the opportunity to return to his Lincolnshire roots and his countryside background, returning, in fact, to be close to the village of Welton where he first lived with his then young family in the mid 70's.

Accepting that pursuing the dream would mean taking a few steps back if he was to make the big steps forward. This meant living in a caravan, using a shed for an office and working around the clock to get things moving. 

Converting the granary barn was one of the first big jobs taken on and then jobs that followed were endless in the early years including property renovations, planting trees and hedges, building fences, excavating ponds, building stables, building a manege, repairing and building roads, building a garage and outbuildings including the farm office, creating paddocks and extending water supplies. The list was endless but the dream and vision were unfolding. 

Roy has worked, and is still working, with companies such as; His own company G.E.L & Turnaround (now apart of G.E.L), Spydercars, Cottages.com and Pal Joey / Enrreinno to name just a few.